Once a blog has been published on our website, we need to share it on all our other marketing channels.
Facebook: To share the blog on Facebook, create a new post from the Strictly Savvy Facebook page.
Include a small blurb about the blog post, this can be as easy as just copying the first few lines of the blog, and then adding ‘click the link below to read the full blog’ at the end of the Facebook post.
In the example below, we have also added a graphic from the blog to catch people’s attention.
Linkedin: When sharing on Linkedin, we have found it more effective for the team to post on their personal LinkedIn pages, rather than sharing from the company page.
In the Teamwork chat ‘Social Media Sharing’, post a link to the new blog, and write a suggested caption for the team to use when sharing on their pages.
Example below:
Instagram: You can share blog posts in many different formats on Instagram. You could use stories, posts, or reels. Commonly we use stories and posts.
When posting on stories, create a graphic that reflects either the cover image or graphics included in the blog. Make sure you include a link to the full post on the story as well.
When posting on the main Instagram feed, take a graphic from within the blog and post this with a caption that will entice people to visit our website to read more. This could be as simple as copying the first few lines of the blog itself.
Newsletter: Adding recent blogs to our monthly newsletter is a great way to encourage people to visit our website. This is as simple as uploading the blog banner as an image that links to the blog post, then adding a short blurb about the blog and a button that links back to the post.
Example below: