Google Ads

• We run Google Ads constantly to attract the right kind of customers to our website. We mainly leave the same ads running, and tweak them as necessary with the Google-generated recommendations.

• Our Google Ads account is under kathrynstrictlysavvy@gmail.com 

• In the left hand sidebar, click recommendations. 

• In this section, Google will give you a number of recommendations to improve your ads. This usually includes frequently updating the Headlines and Descriptions to be more relevant, increasing your budget**, or changing keywords. 

• If you click ‘view recommendations’ (highlighted below) under any of these recommendations, you will be provided with more detail and the option to implement the recommendation

**Be careful when changing budget that this won’t end up costing more that your monthly marketing budget