Facebook Advertising

We generally don’t use Facebook Marketing any more. However, to do so: 

Log in to the Jo Savvy Facebook account (details in LastPass), and navigate to the Strictly Savvy page. This should appear down the left-hand side of the Facebook home feed. 

From here, click ‘Ad Centre’, highlighted in the image below. 

From here, you can create ads by clicking the ‘Create Ad’ button. 

The steps from here will depend on what you are trying to achieve with your Facebook ad. Here are some key things to keep in mind: 

• Define your audience: Identify your target audience based on their demographics, interests, behaviors, and location

• Choose the right ad format: Facebook offers a variety of ad formats, including image ads, video ads, and carousel ads. The format you choose will again depend on what you are trying to achieve

• Craft compelling ad copy: It can be helpful to use an AI tool like ChatGPT for this, showing it examples of our tone of voice and prompting it to write a Facebook ad specific to the purpose

• Use high-quality visuals: These should be on-brand using our fonts, images and colours

• Set a budget and bidding strategy: Set a budget that aligns with your campaign goals

• Monitor results: Regularly monitor your ad performance and analyze the data to see what's working and what's not