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1953 A new sign was purchased by the Geneva Chamber of Commerce, with the city agreeing to furnish maintenance and electricity. Installation of the sign followed several years of planning and searching for a suitable sign, as well as funds, and several committees kept the matter alive over an 11-year period. The committee completing the project consisted of C. M. Humphrey, Carl E. Schneider and Howard Hamilton.
An aerial view of the intersection. Notice the sign on the northeast corner.
1978 The sign was taken down when Highway 81 was widened. Bette Mattox-Manning found that the sign had been thrown in the York Landfill. Bette and friend, Bill Turek, rescued the sign from the landfill. Over the next 42 years, the sign was housed in various sheds and shops.
2015 A big downtown renovation plan took shape. The $1.1 million project included the refurbished sign, old-style street lamps, and new pavement for the first two blocks leading into downtown. The pavement included using a line of salvaged bricks from the original bricks from downtown.
2020 The sign was restored by Nebraska Sign Company of Lincoln and reinstalled at the corner of 13th and G Streets. The lighting ceremony was held Sept. 2.
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