Black-owned businesses don’t get as much support within their own communities. This might be because African-American products are often discredited. A lot of people consider black products bad quality and less valuable compared to products made by another race, for example white products or a big name brands such as Gucci, H&M , Nike and etc .

This thinking comes from how blacks don't support their own people . If blacks were to buy strictly from black owned brands things would be different. People expect black owned brands to be top tier regardless if they have the resources or not . One for an example , would expect a black custom order to be finished and shipped out within two to three business days, but will wait three to four weeks for shipping from a big name brand such as Pretty Little Things.

In addition, some people look at a black brand as being unprofessional . Do black brands lack professionalism? Or, are we too comfortable with each other so we provide less than professional service? Others might conclude this brand has bad customer service. Could this be true? Or, do black business owners treat black customers "poorly" because they too are treated poorly? (For example, showing up late for appointments, asking for a discount when they pay hundreds of dollars for big name brands, and expecting everything to be on the customer time.)

All in all , we simply need to rethink our biases towards black brands and think about the bigger picture . What could really change if blacks supported black owned brands? "A study found that half a million to one million jobs would be created if middle and upper middle class blacks spent 1/10th of their dollars with Black businesses." Without a doubt, people should consider what we can do better because many black businesses cannot be successful without our support. For African-American communities, black support for black-owned businesses is critical to their survival said Veranda Dickens, chairwoman of Seaway Bank, which is now the third-largest black-owned bank in the country .