DPAD.2020.051

The Impact of Social Media on Purchasing Decisions

Mohammed Abdulkrem

mohammad.abdulkarem@cihanuniversity.edu.iq

Abstract- Social media is not only used to catch up with people or engage chat with friends and family anymore. In the past few years, it also became a place where people, government and organizations can interact with each other. The growth of social media has not changed the purchase decision process of customers itself.

Keywords- Social, Media, purchasing, and decision

Date: 14/04/2020

Place: Online