Understanding Continuance Usage Intention of Electronic Government Service from the Perspectives of UTAUT in the Context of Dangerous Region
Dr. Qusay Hameed Al-Salami
qusay.hameed@cihanuniversity.edu.iq
Abstract- Electronic government means employed and usage of computer application in government actions and tasks, where both public and government agencies are empowered to interact and transact online. Investigating performance expectancy, social influence, facilitating conditions, and effort expectancy and their influence on EG services continues usage in a significant step in order to understand the factors affecting continued usage of EG services in a conflict area such as Iraq. This research project aims to provide such an understanding and get better awareness by applying Unified Theory of Acceptance and Use Technology (UTAUT). 75 questionnaires distributed to universities’ staff and lecturers. Data collected was analysed with the help of correlation and multiple regression analysis to determine the factors prediction of the continued usage intention of EG service in an unstable county (Iraq). The results showed the positive and significant effect of Performance expectancy and effort expectancy on continued usage intention. While, facilitating conditions and social influence are not affecting continued usage intention. The study contributes to the academic understanding of the continued usage intention in the context of Iraq and to the practitioners and policy makers use of the effective strategy to encourage Iraqi citizens to use such technology.
Keywords-UTAUT; EG service; Continuance Usage Intention ; Dangerous Region
Date: 08/05/2018
Place:Department of Business Administration