Creating Uncontested Market Space by Making Competition Irrelevant
Aram H. Massoudi
aram.massoudi@cihanuniversity.edu.iq
Abstract- This seminar focuses on Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant , is a market space that is undeveloped, and untapped by competitors. Blue Ocean Strategy proposes that businesses can have more success by creating a blue ocean, rather than trying to compete in the red ocean – the traditional market space that is filled with feuding competitors. The key insights of the seminar are:
1. Don’t try to outperform competitors.
2. Create a new market space to make competitors irrelevant.
3. Value innovation is the key to creating a blue ocean strategy
4. Value innovation simultaneously pursues low cost, and differentiation.
Keywords- Blue ocean strategy, red ocean strategy, visualisation strategy, path to blue ocean strategy.
Date: 14/05/2018
Place: Department of Business Administration