DBAD.2020.077

The impact of Service Quality in Conference Industry: Cihan University as a Case Study

Dr. Qusay Hameed Al-Salami

qusay.hameed@cihanuniversity.edu.iq

Abstract- Scientists have lately discovered that the quality of services has a significant influence on academic satisfaction and academic loyalty. Universities in Erbil are competing attract academics by conducting international conferences. The purpose of this study is to evaluate the service quality in international conferences. A statistical analysis was provided based on data collected from 150 responses from academics at Cihan university and other universities in the region.

Keywords- Service Quality, Expectation, Conference Industry

Date: 22/11/2020

Place: Department of Business Administration