Introduction to Social Marketing

Post date: May 28, 2019 8:53:34 AM

Assistant Lecturer Azwar Mehdi Qasim Agha in Business Administration department has held a seminar entitled “Introduction to Social Marketing” which conducted on May/6/2019 at 12:00 PM in the department Business Administration. The main of the concept is about how social marketing is an approach used to develop activities aimed at changing or maintaining people’s behavior for the benefit of individuals and society as a whole.

Combining ideas from commercial marketing and the social sciences, social marketing is a proven tool for influencing behavior in a sustainable and cost-effective way.

It helps you to decide:

Which people to work with.

What behavior to influence.

How to go about it.

How to measure it.