DBAD.2019.056

Introduction to Social Marketing

Azwar Mehdi Qasim Agha

azwar.qasim@cihanuniversity.edu.iq

Abstract- Social marketing is an approach used to develop activities aimed at changing or maintaining people’s behavior for the benefit of individuals and society as a whole.

Combining ideas from commercial marketing and the social sciences, social marketing is a proven tool for influencing behavior in a sustainable and cost-effective way.

It helps you to decide:

Which people to work with

What behavior to influence

How to go about it

How to measure it

Keywords- Social, Marketing, Behaviour

Date: 6/5/2019

Place: Department of Business Administration