Introduction to Social Marketing
Azwar Mehdi Qasim Agha
azwar.qasim@cihanuniversity.edu.iq
Abstract- Social marketing is an approach used to develop activities aimed at changing or maintaining people’s behavior for the benefit of individuals and society as a whole.
Combining ideas from commercial marketing and the social sciences, social marketing is a proven tool for influencing behavior in a sustainable and cost-effective way.
It helps you to decide:
Which people to work with
What behavior to influence
How to go about it
How to measure it
Keywords- Social, Marketing, Behaviour
Date: 6/5/2019
Place: Department of Business Administration