DPAD.2019.027

Marketing Colors

Mohammed Abdulkarem Abdulwahab

mohammad.abdulkarem@cihanuniversity.edu.iq

Abstract- Color has been known to have a powerful psychological impact on people’s behavior and decisions. And this knowledge has been harnessed all too well in marketing psychology by designers and marketers alike. Color can often be the sole reason someone purchases a product.

Keywords- Marketing, Colors, Psychology, Branding and Trust

Date: 4/4/2019

Place: Department of Public Administration