The Concepts of Marketing
A.L Mohammed Abdulkarem Abdulwahab
muhammad.abdulkarem@cihanuniversity.edu.iq
Abstract- There are various standard definitions of marketing. While the words used may be different, it is obvious that all marketing activity is about the customer, focused at acquiring them and retaining them.
Marketing is a business function and set of processes involved in creating, delivering and communicating value to customers, followed by managing customer relationships, resulting in mutual benefit for the business and its stakeholders.
Keywords- Marketing,Marketing,Management,Marketing System,Consumer markets.
Date: 25/01/2018
Place: Department of Health Administration