The Psychology Of Color In Marketing
Manaf Basil Raewf
manaf.basil@cihanuniversity.edu.iq
Abstract- Understanding how color works is not just for artists dipping their hands into paint, Anyone in marketing needs to understand the basics of color theory. Therefore, primary and secondary colors were presented. Furthermore, how to combine colors and using complementary colors is presented as well to show how colors effects on customers perception.
Keywords- Marketing, Colors, perception, customers
Date: 21/04/2020
Place: ONLINE