Blue Ocean Strategy
Manaf Basil Raewf
manaf.basil@cihanuniversity.edu.iq
Abstract- The blue oceans strategy implies that a business will be better off looking for opportunities to play in uncontested market spaces rather than competing in established marketing spaces. It is the concept of generating and capturing new demand in order to find market spaces that are free of competitors, thereby rendering competition irrelevant. Netflix is an example of a blue ocean strategy. By selling TV shows over the internet, which no one else was doing at the time, Netflix provided an uncontested marketing area.
Keywords- Strategy, Blue ocean, Marketing,
Date: 3/10/2021
Place: Department of Banking and Financial Sciences