Incorporating Green Innovation to Enhance Environmental Sustainability
Aram Hanna Massoudi
aram.massoudi@cihanuniversity.edu.iq
Abstract- The study attempts to answer the following question: Does green innovation elements have an impact on enhancing environmental sustainability in Syrian dairy products Companies. The researcher proposed two hypotheses to establish the association between the variables of the study. A practical survey sought the opinions of 60 skilled and knowledgeable personnel from three Syrian Dairy Products Companies on the subject matter.
The results showed a significant correlation between the elements of green innovation combined and the enhancement of environmental sustainability in the surveyed companies. This indicates an increasing interest in the management of companies with green innovation, which will contribute to environmental sustainability.
Keywords- Green Innovation, Environmental Sustainability, Green Product, Green Process, Organizational Innovation.
Date: 30/01/2020
Place: Business Administration Department. Hall No. 8204