The Psychology of Color in Marketing

Post date: Apr 21, 2020 8:11:9 PM

Assistant-Lecturer Manaf Basil Raewf at the department of Banking and Financial Science gave a seminar entitled" The Psychology of Color in Marketing" on 21- April-2020 at 1:00 PM Online . Understanding how color works is not just for artists dipping their hands into paint, Anyone in marketing needs to understand the basics of color theory. Therefore, primary and secondary colors were presented. Furthermore, how to combine colors and using complementary colors is presented as well to show how colors affect customers perception.