(The role of marketing awareness in enhancing consumer protection: a field study in some consumer units in the Dohuk Governorate) 4/20/2020 at the eleventh hour
Myasar Ahmed Hassan
myasar.hassan@cihanuniversity.edu.iq
Abstract- The aim of current research is to study the marketing awareness and its impact on consumer protection, when the market of Kurdistan region in general and the market of Dohuk Governate, has become in particular an open market for imported products as well as many local products, moreover the absence of the supervision and quality control, and this will reflected in one way or another on consumer protection, and also the physical and psychological damage through a number of deceptive marketing practices, either in production, distribution, promotion, or in pricing. And the marketing deception under the current circumstances became an ordinary and commercial style at the same time, regardless to the consumer social responsibility and ethics should be adopted by the producers or distributors, and others.
Keywords- awareness, consumer protection
Date: 20/04/2020
Place: Online