Social Media Influencers in Marketing
Mohammed Abdulkarem Abdulwahab
mohammad.abdulkarem@cihanuniversity.edu.iq
Abstract- Influencer marketing is when a business collaborates with an influential person on social media to promote a product, service, or campaign. Quite simply, an influencer is someone who carries influence over others. A social media influencer is someone who wields that influence through social media.
The form of influence can vary and no two influencers are the same.
The right influencer is someone who can reach your target audience, build trust, and drive engagement. They will create original, engaging content that is in line with their own brand (rather than following a template advertising style provided by a brand).
Keywords- Social Media, Influencer, and Marketing
Date: 15/11/2018
Place: Public Administration Department