Above you see the outline of the original plaza on the left (darker shade or roof). On the right, the current center.

The shopping center was entirely renovated and 100,000 sq.ft were added to create the North Hampton Factory Outlet Center. All but one space were leased at the new outlet center with 40 of 41 stores occupied. The center was successful for many years but it suffered in the economic downturn of the nineties. It also had competition from nearby Kittery, Maine where many outlet malls are located.

Above you see the Outlet center during its glory days. Eventually, some stores started to close and the number of outlets went down to 36, then 29, then 25 and finally 20 according to one of the last brochures printed for the center. Out of these stores, only 8 were there since the opening of the outlet mall.

The outlet center was purchased by S.R.Weiner from Dube & Cabral Investments. They brought the shopping center back to life with a complete redevelopment. The southern part of the center was demolished to make way for a Home Depot. Another chunk of the building was demolished and replaced by a Shaw’s supermarket that is attached to the remaining part of the plaza. In October 2004, Marshalls opened between Shaw’s and Home Depot.  

By then, only a couple of original tenants were still there, Dress Barn, Ben Franklin, Samsonite and Famous Footwear. Samsonite moved out and Ben Franklin later closed.

The former outlet stores were replaced by Olympia Sports, Maurices, Quizno’s, GameStop, Hollywood Video and Hallmark to name a few.  Staples and T.G.I. Friday's opened on two pad sites in front of the plaza. In 2008 TGI Friday's had already closed. It's been replaced by ZEN Asian Grill. A new store has been added when L.L. Bean opened a 10,000-square-foot outlet store at Lafayette Crossing on Sept. 22, 2012.

ZEN Asian Grill has closed and was eventually replaced by The Barley House. Staples closed the North Hampton store and other businesses left the plaza including Famous Footwear, Dress Barn, Maurices and Quizno's.