ISSN 2218-2926
COGNITION, COMMUNICATION, DISCOURSE
Series “Philology”
2022, Issue 25
This issue of “Cognition, communication, discourse” presents results of interdisciplinary studies of political, ecological, academic, digital, and literary text and discourse in English, Ukrainian and German with a special focus on their cognitive, pragmatic, rhetorical, semiotic, and multimodal analysis. The authors of this issue represent Universities of Ukraine, Austria, and Germany.
This issue of the journal has been edited and published with the help of the European project SUES – Support to Ukrainian Editorial Staff.
For linguists, teachers, graduate students, and undergraduates.
Recommended by the Academic Council of V.N. Karazin Kharkiv National University
(Minutes # 18 of November 25, 2022)
CONTENTS
SUSTAINABLE FASHION IN THE ENGLISH LANGUAGE MIRROR.....................................9
Molodcha Natalia, Khilkovska Asya
STRATEGIES OF CRITICISM AND DISAPPROVAL
IN THE ACADEMIC ADMINISTRATIVE DISCOURSE.................................................................19
Onishchenko Nataliia, Smoliana Tetiana
SHAKESPEARE’S QUOTATIONS IN GERMAN LINGUOCULTURE:
AN ECOLINGUISTIC APPROACH........................................................................................................33
Prykhodko Anatoliy, Lazebna Nataliia
DIGITAL DISCOURSE IN THE REALM OF RELATED PHENOMENA..................................52
AMERICAN SOCIAL MEDIA ON THE RUSSIA-UKRAINE WAR:
A MULTIMODAL ANALYSIS....................................................................................................................65
MULTIMODAL IMAGERY IN PICTURE BOOKS FOR CHILDREN.........................................80
Zhabotynska Svitlana, Brynko Anastasiya
EMOTIVE LEXICON OF THE POLITICAL NARRATIVE:
UKRAINE AND THE WEST IN CHINESE MEDIA........................................................................89