ISSN 2218-2926

COGNITION, COMMUNICATION, DISCOURSE

Series “Philology”

2022, Issue 24


This special issue “Multimodality and transmediality” presents results of interdisciplinary studies of English, Ukrainian and other languages with a special focus on their cognitive, pragmatic, rhetorical, functional, and sociocultural analysis. The linguistic and translation multimodal and transmedial researches of scholars from Ukraine, Bulgaria, and Poland are underpinned by the cognitive, pragmatic, cultural, and rhetoric approaches to their material.

For linguists, teachers, graduate students and undergraduates.

Recommended by the Academic Council of V.N. Karazin Kharkiv National University

(Minutes # 13 of August 29, 2022)

CONTENTS

Chrzanowska-Kluczewska Elżbieta

CROSSING THE TEXTUAL FRAME AND ITS TRANSMEDIAL EFFECTS................9


Grozev Stanul

PROFESSIONAL WRESTLING AND IDENTITY CONSTRUCTION

IN THE REALM OF SOCIAL MEDIA........................................................................................22


Krysanova Tetiana

EMERGENT MEANING-MAKING IN MULTIMODAL DISCOURSE:

A CASE FOR SADNESS IN THE HORSE WHISPERER....................................................37


Petrova Donka

HUMAN TRAFFICKING AND THE MODERN SLAVERY FRAMING

OF THE PROBLEM: BETWEEN RHETORICAL PATHOS

AND CONCEPTUAL LIMITATIONS..........................................................................................53


Rebrii Oleksandr, Bondarenko Ievgeniia, Rebrii Inna

TRANSLATING ARTLANGS: THE CLASH OF WORLDVIEWS......................................68


Tashchenko Ganna

MEANING-MAKING TOOLS IN INTERSEMIOTIC TRANSLATION

(BASED ON SCREEN ADAPTATION OF “THE HOURS”)..................................................78


Vorobyova Olga

MULTIMODALITY AND TRANSMEDIALITY IN KAMAL ABDULLA’S

SHORT FICTION: A COGNITIVE-EMOTIVE INTERFACE..................................................91


Yefymenko Victoria

MULTIMODALITY AND CROSS-MODAL COHESION IN MANGA............................103


Zhabotynska Svitlana, Ryzhova Olha

UKRAINE AND THE WEST IN PRO-RUSSIA CHINESE MEDIA:

A METHODOLOGY FOR THE ANALYSIS OF MULTIMODAL

POLITICAL NARRATIVE...................................................................................................................115