How The Eras Tour Revived Live Music

09/24/2023

It is impossible to escape the media frenzy that is The Eras Tour. It takes a very niche kind of person to be able to open up their news channels, media sites, newspapers and social media apps and confidently say that there is no mention of The Eras Tour. The millions of traded bracelets, screaming voices, collected confetti pieces and records broken has only just covered the North American leg of Taylor Swift’s career-spanning concert. With the inescapable praise of The Eras Tour, some people may question whether the show is truly given so much attention because of the crazed cult hypnotized by Taylor Swift (a cult that I cannot, in good conscience, exclude myself from). There is no doubt whatsoever that this is one of, if not the most spectacular concert tour that has ever been done in music history. But theoretically, the reason why The Eras Tour has been dominating pop culture for so long, is that after three years of a complete human connection drought, The Eras Tour sticks out as an oasis. After three years of solely experiencing music through a mobile device, we get to return to this.

Over the course of the COVID-19 pandemic, Taylor Swift released four masterpieces of albums, two being rerecordings of her masters, including never before released “From The Vault” tracks, kicking off the “Taylor’s Version” phenomenon, a topic that deserves a separate article. By releasing these songs in the midst of complete and utter global isolation and chaos it was these songs that provided at least some stability for old and new fans all around the world. This added a whole new level of significance to The Eras Tour. Being able to scream the lyrics to Swift’s ground-breaking songs with sixty thousand people who, until that very moment, had only connected with the lyrics privately, or as a coping mechanism. In fact, any seemingly normal concert experience feels almost surreal after both Swift, and her fans, waited patiently for years to share these very moments with their sixty thousand new friends.

In the midst of the downfall of the musical economy in 2020, Taylor Swift was the saving grace. However, people still wondered if live music would ever be the same again. Would we ever be able to enjoy concerts in the same way? Would we ever want to enjoy concerts in the same way? While The Eras Tour was not the first major world tour to begin after COVID-19, it was clearly the tour that allowed live music to thrive once again. In conclusion, The Eras Tour is a cultural turning point for the music industry, with Taylor Swift at the forefront and core of its impact. It is her lyricism, hard work, generosity and dedication to music and her fans that united the world in and out of a global pandemic, and brought live music back to life.

WRITTEN BY: LYLA WEISSTUB

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