20. Partner Relations
Customer Relationship Management is a fully integrated functionality that provides a logical view of all the activities related to the existing and potential customers and business partners. The customer relationship administration functions are a central part of the business process.
Also, the need to synchronize the back-office functionalities is eliminated, unlike traditional CRM systems which may fail during the implementation stage due to high integration costs.
Lead Management
SocrateCloud allows you to manage and automate the sales process starting with entering the potential customer (lead) and ending with signing the contract.
It enables the recording in one place of the relevant information regarding the lead (contacts, locations, company domain, turnover, etc.), the status of the potential client (record, contact, to be qualified, offer, negotiation, contract, etc.), the addition of comments and the generation of requests in each step of the sales process, the attachment of documents, the generation of quotations, the planning of meetings, the sending of notifications and emails, and the keeping the log of the actions taken with the potential customer in a simple and quick way.
Marketing Campaigns
Keeping the customers represents a crucial goal of any company. SocrateCloud helps by creating messages or requests that the telemarketing team can track. The criteria used to determine the success of a campaign can be any of the following: last sale, sales volume, acquired products or any other combination of factors.
The efficiency of marketing campaigns can be measured based on the profit generated by each of them, by creating links between each separate transaction and the corresponding campaign, the moment you issue an invoice.
The campaign data can later be viewed in SocrateCloud for reporting and analysis purposes.
Customer Profitability Analysis
The reports regarding the profits and losses generated by a certain customer or customer group in a defined time period can be created by using the existing reporting functionality.
Self - service
The system allows the authorised partner representatives (which can be customers, vendors, or employees) to access the system and view the relevant information. The data can be used for different purposes, such as obtaining information regarding the customer/vendor balance, as well as initiating subsequent contracts and completing open payments.
Communication Schema
Before implementing the CRM system, you need to sketch the communication schema inside the organization that will subsequently form the basis for communication rules configuration. A classic example is presented below and can be adapted to the requirements and unique characteristics of each organization:
