Shiprocket Audience Pro 

1) USPs - How is it going to help my seller?

• AI-Tailored Audience Segments: Helps sellers optimize Facebook ad campaigns with data-driven audience targeting.

• Better ROAS (Return on Ad Spend): The AI-created segments ensure better matching with potential buyers, improving conversions.

• Pre-Segmented Audiences: Sellers can choose from multiple categories like high-spending buyers, prepaid buyers, fashion enthusiasts, and more.

• RTO Risk Reduction: Includes an exclusion audience (High Risk RTO Buyers) to help avoid cash-on-delivery (COD) fraud and reduce return rates.

• Affordable Pricing: Starter Plan starts at ₹1,499 and Growth Plan ranges from ₹2,399 to ₹2,799, making it cost-effective for small and large campaigns.

• Seamless Integration: Direct integration with Facebook Ad Manager for easy activation and tracking.

• Discounts for Bulk Purchases: Sellers get additional discounts when purchasing multiple audience segments.

2) Activation Process / SPOC and TAT

• Steps to Activate:

  1. Login to AudiencePro via Shiprocket App Store.

  2. Connect Facebook Account with the AudiencePro platform.

  3. Choose Audience Segment as per marketing goals.

  4. Make Payment via Payment page in Audience marketplace

  5. Audience is Shared Automatically to the seller's Facebook Ad Manager.

  6. Verify Audience in Facebook Ads Manager under ‘All Audiences’.

• Single Point of Contact (SPOC): Under VAS tag cases to "Suraj"  as FCR and give tickets to me and @Abhishek Gaur 

• Turnaround Time (TAT): Activation is instant after payment. If there are verification issues, sellers may need to check their Meta account settings.

3) Service Charges

• Free Access: 4 Audiences are Free from starter plan.

• Starter Plan: ₹1,499 (Up to 4 lakh entries).

• Growth Plan: ₹2,399 - ₹2,799 (Between 7 to 22 lakh entries depending on the segment).

• Bulk Discounts:

  • Buy 2 segments → 10% off

  • Buy 3 segments → 15% off

  • Buy 4 segments → 20% off

4) Deactivation Process / SPOC and TAT

• Manual Removal:

  • Sellers can remove their Facebook account from the AudiencePro platform.

• SPOC for Deactivation: Self 

• TAT: Deactivation is immediate upon removal of the Facebook account.

5) Target Audience / Tier

• Target Audience:

  • E-commerce sellers looking to improve Facebook ad targeting.

  • Brands selling online via D2C (Direct-to-Consumer) or marketplace models.

  • Advertisers focused on conversions & reducing RTO.

• Audience Segments (Tiers):

  • High Spending Buyers → Luxury, electronics, fashion.

  • Active & Frequent Buyers → Home decor, beauty, personal care.

  • Prepaid Buyers → Apparel, footwear.

  • Low Risk COD Buyers → Books, small home goods.

  • High Risk RTO Buyers (Exclusion Audience) → To improve ad efficiency.

• Geographic Tiering:

  • Works across Tier 1, Tier 2, and Tier 3 cities, based on seller preferences.