Product Update - Milestone Program

Product Update - Milestone Program  (1ST Dec'25)

The Milestone Program is now live, an initiative designed to strengthen early seller activation and improve retention in the first few shipments. This program gives new sellers rewards on their 2nd, 3rd and 4th shipment, helping them build early momentum on the platform.

Here’s how the journey works:

• 1st successful shipment → unlocks “Welcome20”
  Usable on the 2nd shipment

• 2nd successful shipment → unlocks “Delight20”
  Usable on the 3rd shipment

• 3rd successful shipment → unlocks “Ship20”
  Usable on the 4th shipment

• After the 4th shipment, the program ends

Each coupon gives 20% off on the shipping cost, capped at ₹100, on the next shipment.

A key detail:

Coupons are not auto-applied. Sellers must manually apply them during checkout. If a seller chooses not to apply a coupon on the eligible shipment, it expires and does not roll over - though they’ll still be able to use any future coupons they unlock. This is program is only available on web right now, we'll be rolling it out on our app soon. 

To make the journey clear and actionable, sellers will see timely nudges across the panel, WhatsApp, SMS, and Email as they hit each milestone.

Why it matters:

Early shipment behavior is one of the strongest predictors of long-term seller success. This program creates structured touch points that keep new sellers engaged during the most critical phase of their lifecycle.