Shipping Management Strategies and Case Studies

Course ID: B7303F23 

Credits: 2

Objective:

1. This subject aims to provide students with an understanding of the strategic management process and its implications in shipping operations and management, to foster students’ capabilities of identification of questions and problem resolution. 

2. This subject uses case studies to familiarize students with the fundamental knowledge and theory of strategic management and how they can be applied to help shipping companies achieve organizational goal in the world’s marketplace.

Course Prerequisites: None

Outline:  

1. Introduction to the Shipping Industry 

2. Environment of Maritime Business 

3. Strategic Planning Process 

4. SWOT and Competitive Advantage 

5. Definition and Levels of Strategies 

6. Container Shipping Operations and Strategies 

7. Dry Bulk Shipping Operations and Cost Analysis 

8. Service Quality and Performance Assessment 

9. Maritime Safety and Risk Management 

10. Maritime Technology and Strategies 

11. Green Shipping and Sustainability 

12. International Shipping Management 

13. Case Study – Yang Ming Marine Transport Corporation 

14. Case Study – Evergreen Marine Corporation

Teaching Method:  

Lectures supplemented by small group activities such as tutorials, quiz, seminar, case studies, and presentations. Students are expected to read the relevant materials before lectures. In case of any learning issues, students are welcome to contact the instructors.

Reference:  

Lin, Kuang, Chang, Chih-Ching (2020), Shipping Management, Shipping Digest, ISBN9789574380374. United Nations Conference on Trade and Development (UNCTAD) (2023), Review of Maritime Transport 2022, United Nations, 2023. Hill, Charles W.L. and Schilling, Melissa A, (2023), Strategic Management: An Integrated Approach, Theory & Cases, 14nd Edition, Cengage Learning. Evergreen Marine Corporation, 2023 Annual Report. Yang Ming Marine Transport Corporation, 2023 Sustainability Report.

Evaluation: 

Midterm exam or term paper 30% 

Final exam or term paper 30% 

Homework or Quiz 20% 

Class participation and discussion 20%