Identity System Design

Course ID:  B9E012NJ 

Credits: 2

Course Prerequisites: 

Please have the ability to operate the drawing software Adobe PhotoShop and Illustrator CS6 or above. 

Course Description and Goals:

To understand the significance and function of establishing a corporate identity system. Learn to plan and design different types of CIS cases. Have the practical application of enterprise identification system. Learn to effectively propose and illustrate the creative process. 

Significance and functional cognition of enterprise identification system. Visual conversion of image symbols. Visual process of text. Activity identification planning. Local characteristic brand planning and design. 

Schedule Type:  

Class lectures set up corporate identification system courses. Classroom discussions and seminar materials publication. 

Course Schedule (subject to change): 

Week 1 Definition of CIS 

Week 2 Components of CIS 

Week 3 Program developed by CIS 

Week 4 CIS system purpose and design process 

Week 5 CIS system strategy and Implementation 

Week 6 symbolic language of images - logo design and concrete type transmission 

Week 7 image symbol language - logo design Abstract transmission 

Week 8 symbolic language of images - logo design and color application 

Week 9 mid-term exam 

Week 10 ideographic design of characters - standard character design 

Week 11 overall CIS system specification 

Week 12 activity identification planning

 Week 13 applied pattern and mascot design 

Week 14 overall activity identification system specification 

Week 15 local brand planning and design 

Week 16 local brand system specification 

Week 17 local brand application pattern and mascot design 

The end of the 18th cycle