Marketing of Fishery Products (2)

Course ID: M31013RQ

Credits: 2

Course Prerequisites: 

Marketing of Fishery Products (1) 

Course Description and Goals:

This course enables students to understand the fishery product market and the current consumption of fishery products, and learn from examples to ensure the safety and quality of fishery products in response to consumer demand. Using the above knowledge, students are encouraged to develop marketing strategies that reflect the benefits of the fishery industry.

The survey method is explained in order to grasp consumer needs. Japan and Taiwan are used as examples to introduce sales strategies for consumers who want to ensure the safety and quality of aquatic products. 

Schedule Type:  Lectures; field research; project discussion 

Course Schedule (subject to change):

Part 01~02：Mastery of consumer needs 

Part 03~04：Countermeasures to ensure the safety of fishery products in Taiwan I – Background and policy 

Part 05~06：Countermeasures to ensure the safety of fishery products in Taiwan II – Certification system 

Part 07：Midterm examination 

Part 08~09：Countermeasures to ensure the safety of fishery products in Taiwan III – local brands 

Part 10~11：High-quality production of fishery products Part 12~13：End of semester oral presentations 

Part 14：End of semester exam