Course ID: B7703I73

Credits: 3

Course Prerequisites: None

Course Description and Goals:

1. To help students understand the fundamental knowledge of strategic management and related practical issues. 2. To provide students with skills necessary to analyze managerial strategies of organizations. 3. To enhance students’ presentation skills.

Schedule Type: The course uses multiple teaching methods, including: lectures, guided reading, group discussions etc.

Course Schedule (subject to change): 

1. Introduction 

2. Ch 1 Strategic Leadership: Managing the Strategy-Making Process for Competitive Advantage 

3. Ch 2 External Analysis: The Identification of Opportunities and Threats 4. Ch 3 Internal Analysis: Resources and Competitive Advantage 

5. Ch 4 Competitive Advantage Through Functional-Level Strategies 

6. Ch 5 Business-Level Strategy 

7. Lecture 

8. Mid-term exam 

9. Ch 6 Business-Level Strategy and the Industry Environment. 

10. Ch 7 Strategy and Technology 

11. Ch 8 Strategy in the Global Environment 

12. Ch 9 Corporate-Level Strategy: Horizontal Integration, Vertical Integration, and Strategic Outsourcing 

13. Ch10 Corporate-Level Strategy: Related and Unrelated Diversification 14. Ch11 Corporate, Governance, Social Responsibility and Ethics 

15. Ch12 Implementing Strategy through Organization 

16. Lecture 

17. Final report 

18. Final report