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Lecturer: Mei-Tsun Chen (陳美存)
Email: newsmei@mail.ntou.edu.tw
Phone: 02-24622192#3506
Webpage: dotm.ntou.edu.tw/p/405-1067-62654,c9808.php?Lang=zh-tw
Course ID: B760336U
Credits: 2
Course Prerequisites: None
Course Description and Goals:
This course focuses on how destination marketing is planned, implemented and evaluated as well as the management and operations of destination marketing and management organizations, how they conduct business, and the major opportunities, challenges and issues they face to compete for the global leisure and business travel markets.
Schedule Type: Speech, discussion, problem solve
Course Schedule (subject to change):
Week 1: Introduction
Week 2: The concepts of destination management and marketing concepts and roles
Week 3: Destination planning
Week 4: Destination marketing planning
Week 5: Destination management research
Week 6: Destination product development
Week 7: Destination partnerships and team-building
Week 8: Destination community and tourism stakeholder relations
Week 9: Report
Week 10: Destination branding
Week 11: Destination integrated marketing communications
Week 12: Destination information and communication technologies (ICTs)
Week 13: Consumer behaviour, segmentation and market trends
Week 14: Domestic pleasure and leisure travel markets
Week 15: International pleasure and leisure travel markets
Week 16: Business travel and business event markets
Week 17: The future of destination management and marketing
Week 18: Report
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