Lecturer: Bi-Da Pei(裴必達)
Email: buitatdat@mail.ntou.edu.tw
Phone: (02) 2462-2192 #3434
Webpage: https://dstm.ntou.edu.tw/p/412-1071-7158.php?Lang=zh-tw
Course ID: D73014XT
Credits: 3
Objective:
The objective of this course is threefold:
1) Cultivate students’ integration capability of management and multidisciplinary knowledge
2) Develop innovative industrial strategies, and
3) Solve the contemporary industry problems.
Course Prerequisites:
• Besides in-class discussions, this class will also involve intensive real case study. A research-oriented term project is a required output for this class.
• Also, students will be asked to prepare materials before class and intensive discussions and debates is also a major teaching method adopted for this class.
Outline:
• Appreciate the contribution that strategy can make to successful performance and recognize the essential components of an effective strategy.
• Comprehend the basic framework of strategy analysis that underlies this book.
• Recognize how strategic management has evolved over the past 60 years.
• Identify and describe the strategy of a business enterprise.
• Understand how strategy is made within organizations.
• Recognize the distinctive features of strategic management among not-for-profit organizations.
Teaching Method:
• Applying projects presentation and discussion
• The practical case understanding, analyze and develop research program.
Reference:
Journal articles Contemporary Strategy Analysis: Text and Cases Edition, by Robert M. Grant, 2013, Wiley, ISBN-13: 978-1119941897
Course Schedule (subject to change):
Week :
1. The Concept of Strategy
2. Goal, Values, and Performance
3. Term Paper topic presentation
4. Industries Analysis
5. Industry and Competitive Analysis
6. Analyzing Resources and Capabilities
7. Organization Structure and Management System
8. Sources and Dimensions of Competitive Advantages
9. Midterm Report Presentation
10. Industry Evolution and Strategic Changes
11. Technical-Based Industry and Management of Innovation
12. Competitive Advantages of Mature Industries
13. Vertical Integration
14. Global Strategy and Multinational Corporations
15. Diversification Strategy
16. Managing the Multibusiness Firm
17. Mergers, Acquisitions, and Alliances
18. Final Report Presentation
Evaluation:
• Midterm report: 30%
• Final project report: 40%
• Class involvement: 20%
• Progress evaluation: 10%