Encounter with Taiwan: an experiential marketing of culture and humanities

Course ID:  B9M014MU

Credits: 2

Objective: "Encounter with Taiwan" is a course for foreign students. Students can actually experience Taiwan’s humanities, history, and natural customs through lectures, practical visits, and through the five senses to learn about Taiwan’s past, history, the people and affairs of Taiwan now, and the growth momentum of Taiwan in the future. The course is cross-disciplinary subjects that emphasize both theory and practice. 1.Understand Taiwan’s humanities and customs, society and history, natural landscape, and commercial activities, etc. 2.Through keynote speeches and visits, students can get to know Taiwan through five senses 3.Through group discussion and final report, assist students in conceiving how to give back to their country by studying in Taiwan

Course Prerequisites: None

Outline: Cultural Marketing, Consumer Behavior, Tourism Resource Planning, Taiwanese Humanities

Teaching Method:

Classroom lectures, visits, case study, multimedia teaching 

1. In response to the impact of Covid-19, this course will be conducted in the form of asynchronous distance learning assisted classes in person. 

2. In classroom teaching (asynchronous distance learning + classes in person), students learn independently.

Reference: Teacher's own handout

Course Schedule (subject to change): 

Week 1 Course Description 

Week 2 Introduction of UK and Germany 

Week 3 The secret place of Taiwan railway travel 

Week 4 China Airlines flight attendants travel the world 

Week 5 ※Visit module A (the actual visiting day is Sunday 10/23): Half-day tour of Beitou Hot Spring Museum 

Week 6 ※Visit module A (the actual visiting day is Sunday 10/23): Half- Man of letters in Taiwan: Jimmy + Wu Qingyou 

Week 8 Midterm exam 

Week 9 Taiwanese Art: Pili Puppet Show 

Week 10 Australia Tourism and Working Holidays 

Week 11 The Beauty of Taiwan - Homestay 

Week 12 Transport Annual Meeting 

Week 13 ※Visit module A (the actual visiting day is Sunday 11/20): One-day tour of Nanfangao Fishing Port in Yilan 

Week 14 ※Visit module A (the actual visiting day is Sunday 11/20): One-day tour of Nanfangao Fishing Port in Yilan 

Week 15 ※Visit module A (the actual visiting day is Sunday 11/20): One-day tour of Nanfangao Fishing Port in Yilan 

Week 16 Final exam

Evaluation: 

1. Class participation: 60% 

2. Report: 40%