Course ID: B7701ZDX

Credits: 3

Objective:

1. To help students understand business from various facets and how enterprises implement the knowledge and concepts, which are described in the book, in their daily operations. 

2. To train students to analyze the problems involved in business administration and management and try to fix them. 

3. To guide students in writing reports and giving presentations.

Course Prerequisites: None

Outline: The course covers six topics, namely 

1. The contemporary business world 

2. Managing the business 

3. People in organizations 

4. Principles of marketing: building relationships with customers for competitive advantage 

5. Managing information for better business decisions 

6. The financial system and issues in financial management

Teaching Method: The course uses multiple teaching methods, including lectures, guided reading, group discussions etc.

Reference:Business Essentials 13th Edition Global Edition by Ronald J. Ebert，Ricky W. Griffin, published by Pearson Education Limited

Course Schedule (subject to change): 

Week/Contents 

1. Introduction and Ch 1 The Global Business Environment 

2. Ch 2 Understanding Business Ethics and Social Responsibility 

3. Ch 3 Entrepreneurship, New Ventures, and Business Ownership 

4. Ch 4 Understanding the Global Context of Business 

5. Ch 5 Managing the Business + Ch 6 Organizing the Business 

6. Ch 7 Operations Management and Quality 

7. Ch 8 Employee Behavior and Motivation 

8. Ch 9 Leadership and Decision Making 

9. Ch10 Human Resource Management and Labor Relations 

10. Ch11 Marketing Processes and Consumer Behavior 

11. Ch12 Developing and Pricing Products 

12. Ch13 Distributing and Promoting Products 

13. Ch14 Information Technology (IT) for Business 

14. Ch15 The Role of Accountants and Accounting Information 

15. Ch16 Understanding Money and the Role of Banking 

16. Ch17 Managing Business Finances

Evaluation: 

1. Attendance and participation in the class 20% 

2. Assignments and quizzes 20% 

3. Mid-term exam 30% 

4. Final exam/Final report 30%