Strategy Management and Business Simulation

Course ID: B77034JL  

Credits: 3

Course Prerequisites: Business Introduction, Marketing Principle, and Finance 

Course Description and Goals:

By the end of the course, students should be able to: 1.Relate the business strategy and execution for a company in a competitive market 2.Monitor and evaluate the business results with proper performance measurement models and metrics, such as AHP, DEA, and SCOR etc. 3.Identify the strategic decisions to achieve higher returns and market dominance 4.Explain a broad spectrum of business concepts and business functions 5.Demonstrate how to run a business profitably through a simulation game Explore and identify the cause and effect relationship between the drivers and business performance 

This course will use an integrated Management Business simulation game as a major learning tool to illustrate how strategic and operational decisions should be made in a competitive dynamic environment. Students will learn to integrate and align key decisions in different business functions to simultaneously achieve a set of defined performance objectives of a company by evaluating decision alternatives and tradeoffs as well as optimizing the resource utilization. Acting as a manager, students set the direction for the company to build up the business by making decisions related to its strategy, finance, market, operations, staffing and innovation. It aims to foster interdisciplinary decision-making in an inexact environment and to prepare students for the problems and issues of working in a changing and uncertain world. Business Simulation is a practical, integrative business course that requires teams of students to operate a simulated start-up business. 

Schedule Type:Business Game Simulation   

Course Schedule (subject to change):

Week 1 Competitive strategy 

Week 2 Benchmarking supply chain performance 

Week 3 Business performance measurement models 

Week 4 Learning MBS – Model 1 Game 

Week 5 Learning MBS – Model 2 Game

Week 6 MBS – Model 3 Game 

Week 7 MBS – Model 3 Game 

Week 8 MBS – Model 3 Game 

Week 9. Mid-Term 

Week 10. Outings 

Week 11 MBS – Model 4A Game (M4A) 

Week 12 MBS – Model 4A Game (M4A) 

Week 13 MBS – Model 4B Game (M4B) 

Week 14 MBS – Model 4B Game (M4B) 

Week 15 MBS – Model 4B Game (M4B) 

Week 16 Reflections on Group 

Week 17 Review of the all background theor 

Week 18 Final Exam