Seminars on Strategy of Port Operations

Course ID: D7302MAG

Credits: 3

Objective:

The aims of this module are to: understand the concept of strategic management and implication in ports, the strategies and problems involved in international port operations and management, strengthen students knowledge of principles via discussions and reading of port related journal papers and case studies.

Course Prerequisites: None

Outline:  

1. Environment of maritime transport and port operations 

2. The concept of strategic management 

3. Port strategic planning process 

4. Port SWOT analysis 

5. Port core competency 

6. Review of strategies adopted by ports to obtain strategic advantage 

7. Port competitive strategies 

8. Port traffic forecasting 

9. Port competition 

10. Port selection behavior 

11. Port marketing strategies 

12. Port logistics services 

13. The development strategy of free trade port zone 

14. Port sustainability and SDGs

Teaching Method:  

Lectures supplemented by activities such as tutorials, assignment, seminar, and presentations. Students are expected to read the relevant materials before lectures. In case of any learning issues, students are welcome to contact the instructors.

Reference:  

United Nations Conference on Trade and Development (UNCTAD), Review of Maritime Transport 2023 United Nations, 2023 Journals: Maritime Business Review Maritime Economics and Logistics Maritime Policy and Management. International Journal of Shipping and Transport Logistics Transportation Research Part E: Logistics and Transportation Review Alphaliner, Clarksons, Lloyds List.

Evaluation: 

Mid-term examination/presentation 40%

Final examination/presentation 40%

Participation in discussions/Attendance 20% 

Total 100 %