PROBLEM:
In Revit 2013:
You can't change visibility of Options in individual views.
Design option visibility is being controlled by the View Template assigned to the view.
If you make changes to the View Templates, that affects all views associated with that template and the results may not be to everyones requirements.
SOLUTION:
At the start of the project (or a least before setting up View Templates) create a dummy option set.
This will force Design Options become available in the View Templates dialog.
Uncheck them so they’re not controlled by the View Templates.
Then delete the dummy option set when done.
Now if users add design options to their project, this setting is remembered so they will be able to set Design Option visibility on an individual view basis.