Coco Loco Rib Rub (Also works for chops)

½ cup light brown sugar, packed

2 tablespoons paprika

2 tablespoons garlic powder

1 teaspoon chili powder

1 teaspoon onion powder

1 tablespoon kosher salt

1 teaspoon black pepper

1 teaspoon espresso powder

1 teaspoon Hershey’s Special Dark Cocoa Powder

2 teaspoons ground cumin

1/2 teaspoon ginger

Pinch cayenne pepper, optional

Combine all the ingredients in a medium mixing bowl. Use approximately 1/4 cup of rub per half rack of ribs. Store the rest in an airtight container. Keeps for up to six months.