Sports & Entertainment Marketing

Course Number:  528

Open to grades 9, 10, 11, and 12

Prerequisite: Proficient in Intro to Business & Marketing or Principles of Marketing

One Quarter - .5 Credit

Credit Group: Elective

In this course, students learn about the expansive and growing industry that is sports & entertainment marketing. Students explore the areas of promotion, sponsorship, branding & licensing, publicity, and event planning. Possible guest speakers and field trips enlighten students to this fascinating segment of marketing. You will have the opportunity to participate in DECA, an organization of marketing students, and/or FBLA.