Advanced Marketing

Course Number: 521

Open to grades 10, 11, and 12

Prerequisite: Proficient in Principles of Marketing

One Quarter - .5 Credit

Credit Group: Elective

Transcripted Credit

Transcripted Credit

Upon successful completion of this course, additional credit(s) may be awarded by Chippewa Valley Technical College (CVTC) at no cost to students.

Even the best product ideas will go unsold without creative marketing! In this project based course, students will develop a product and create a comprehensive marketing plan including: market research, branding & packaging, pricing, promotion, sales, and distribution. You will have the opportunity to participate in DECA, an organization of marketing students, and/or FBLA.

This course is transcripted with CVTC. Students wishing to enroll in the dual credit option must have earned a C or better in Principles of Marketing.