Taylor Swift is Not Ruining Football

Renowned singer/songwriter Taylor Swift and Kansas City Chiefs tight end Travis Kelce have had a love story since the summer of 2023. She has attended 15 of Kelce’s games since the start of the 2023 season, and she attracts the cameras every time. Devoted NFL fans are hating on her because she takes away attention from football and “hogs” the cameras.

However, Swift has had a positive impact on the NFL and the Chiefs, by a lot! Since Swift joined the NFL fandom, the Chiefs and the NFL’s brand value has increased by $331.5 million. Kelce’s jersey price has gone off the charts, rising to 400 percent of its previous price and joining the top five most valuable jerseys. The NFL’s sponsorship revenue is 15 percent higher than its previous season at $2.35 billion. Along with that, game ticket prices have also increased, further helping stadiums and NFL revenue.

Swift’s style has also boosted related businesses' bottom lines. When Swift was spotted wearing clothes from Kansas City clothing store Westside Storey, fans hurriedly raised its prices and popularity. 

Beyond the NFL, Taylor’s support can make a major difference, which football fans should embrace. Wove sales increased by 470 percent because Taylor was caught wearing a bracelet from their jewelry shop. In the 24 hours after the spotting, Wove’s website traffic increased by 2,260 percent. One sneaker brand Swift wore, New Balance, had a 25 percent site traffic rise. Searching for Swift’s clothes on Ebay’s popularity has grown by 100 percent.

With Swift in the stands, the NFL’s viewers have grown by 7 percent when comparing 2023 and 2024. Taylor has encouraged more females to enjoy football, with female viewers having grown by 9 percent since last year. The October 1 Chiefs-Jets game had about 27 million viewers, including 2 million women. The NFL could always use more female viewers.

Swift fans have started helping with Kelce’s image, too, following him as a way of supporting Swift. Kelce has gained two million more followers on social media platforms since they’ve started dating, and even his brother, Jason Kelce, has seen his followers grow. She has helped the Kelce brothers’ podcast, New Heights, gain more attention and gain more followers.

Swift has greatly helped local businesses and the NFL, economically and with popularity. Yes, maybe the cameras do love Taylor, but to quote Taylor herself, “You need to calm down.”