Pantone Color of the Year

Color. You see it every day. It affects what clothes you wear, what products you use, and maybe even what you eat. The color of things around you isn’t random. Some colors are more popular than others. In fact, every year since 1999, the color company Pantone comes up with a color of the year. So, what exactly goes into choosing the color of the year, and what does it impact?

Well, to start, what is Pantone? Pantone is a design and color company. It is most known for the Pantone color of the year. Pantone’s goal is to bring more awareness (especially to businesses) to what colors things are and how they affect consumers. In order to do so, Pantone monitors the colors used by companies. 

This year, the Pantone color of the year is called Peach Fuzz. Peach Fuzz is a soft pastel pink with a hint of orange. It was chosen for its calm and cozy hues, as well as a sense of belonging and kindness. It was chosen to show taking time to reflect alone, peace, and caring for others. 

To select the color of the year, Pantone looks at trends in colors in movies, art, etc. While it may seem like an easy and quick job, it is actually a long process that is decided throughout the whole year. People are consulted for how dark or light the color should be. Sometimes, Pantone will come up with an entirely new color. Unlike fashion trends, which arrive and leave quickly, the color of the year lasts the entire year and raises the popularity of that color. Sometimes, that popularity lasts into the next year. The color of the year is a global reflection of what is predicted for the coming year.