Students will develop their skills applied in visual branding. Throughout this program students will gain various learning experiences, such as, branding analysis, logo sketching, client searching.

To apply their skills and understanding students are going to choose a brand, existing or of their own, and re-design / create a logo that represents the brand. Students will also apply the logo into collateral materials, such as, business cards, letterhead and promotional touch points.

Quiznos is an American franchised fast-food restaurant based in Denver, Colorado, that specializes in offering toasted submarine sandwiches.

Quiznos outlets are also available in Jakarta.

Here is the redesigned logo that Aila has made. The logo has two color variations, the dark and light that are applicable to various background themes.

Aila also developed few examples of the design and logo placement to various touch points material, such as, flyers and letterhead

Central Idea : Brand identity can be a powerful tool to influence the way people think about a brand.

Students will explore personal and cultural expression by observing the interaction between music packaging (the physical form) and consumer. Students also need to re-design music packaging prototype.

Observation from the existing album cover > The album cover is too simple and does not really tell about the contents of the album.

Therefore, since the album is made in memorial of the death of Bon Scott (AC DC band member), I added an iconic image of him with the band in the cover.

I redesigned the Omori album cover. Based on the existing design I think that it will be better if the illustration has the same vibe from the game.

My proposed design is to make the illustration on the cover with the style that matches their promotional materials. I have made few variations, mainly, on the illustration and the layout before I came up with the final design.

I have found out that the design of the Eternal Atake album cover needs additional information because the name of the album is not written.

Based on the problem that I have discovered I redesigned the album cover by adding the name of the album in the cover. Slight variations on the placement of the text have been made to decide what works best.