Pitch it to them: Hook them in the first 20 seconds so they want to know more Connect them to your story: Give them relevant context, details so they feel like they are right with you in the experience Lead them to your point of decision/conflict: Make them know how you felt when you were part of it ----- if you have multiple elements you might have to repeat 2&3----- Resolution: Tell them what happened/what you learned/what they should know-then summarize the take-away over the next 10-15 seconds.