Commercial Project- Fall 2013

Assignment: Create a creative appeal on behalf of a product, local business or something you make up. You can use a comedic or serious approach as an individual or a group. Take advantage of the Talent Show, or a local business, around the corner.

Due: 30 second to 1 minute video that tells a story that connects with our local audience.

Goal: To learn how to create a compelling, quick and targeted message for your specific, local audience. To experiment with New Media mediums which can provide targeted impact with compelling messages. Have fun with the green screen, friends and Final Cut Pro for a final project

Monday November 18- Introduce the project through hearing from TA's experiences and the specific goals of the project,

brainstorm ideas

Tuesday November 19- Watch through examples and brainstorm ideas

Wednesday November 20- Introduce how to Topic/Pitch/Propose and then Critique 5 videos from the CTEC Commerical Entries in Google Sites then work on TPP

Thursday November 21- listen to possible songs to understand the possible visual story and working on TPP for Friday with TA

Friday November 22- deliver Topic/Pitch/Proposal in class to the camera and continue to develop ideas

Monday November 25- Revise TPP, bring music into FCP- cut it down and begin scripting on Scripped.com

Tuesday November 26- Develop Production Schedule and Music Video Script in class

Monday December 2- Work on Scripped.com to finish up the script

Tuesday December 3- In-Class script critique on Scripped.com

Wednesday December 4- Short Day- begin working on Shot Sheet based off completed Music Video Script

Shot Sheet Example- SHOOT 3 TIMES AS MUCH

Thursday December 5- finish up shot sheet--Finalize all Pre-Production before shooting

Friday December 6- Media Literacy Day

Monday December 9- Wednesday December 12 Shooting video

Thursday December 13- Rough Cut Critique- 30% in the timeline

Friday December 14- Media Literacy Day

Monday December 16- Post Production editing

Tuesday December 17- editing

Wednesday December 18- editing

Thursday December 19- Rough Cut Critique- 60% completed

Friday December 20- Media Literacy Day

Monday January 6- editing

Tuesday January 7- Rough Draft Critique- 90% completed

Wednesday January 8- editing

Thursday January 9- FINAL DRAFT DUE AT THE END OF THE DAY

Friday January 10- Watch and critique final projects in the DMT

Monday January 13- Final upload and work on Digital Portfolio- deadline Friday 3pm

Rubric-

Topic/Pitch/Proposal— 50 points

Script-- 50 points

Shot Sheet 25 points

Production Schedule— 25 points

Rough Cut teacher critique- 25 points

Rough Draft peer critique- 25 points

Final edit due on time-- 100 points

TOTAL PROJECT 300 Points