Social Media Project Telecom- New Media Production
Assignment: Tell the great story of the Middle School Math Tutoring program through strategic Social Media marketing to both the student and parent audience.
Due: Well crafted media that is targeted to a specific audience for a specific medium.
Goal: You think critically about Social Media, how it works and how to leverage it as a storytelling medium. Learn how to create a content calendar that strategically builds a brand and message that makes people take action.
Pre- Production Process:
Friday March 1- Introduce the project and brainstorm ideas
Monday March 4-Thursday March 7- work on Studio Teacher Interviews
Friday March 8- Media Literacy Day
Monday March 11- Break into groups and begin working on campaign
Tuesday March 12- Group Work
Wednesday March 13- Group Work
Thursday March 14- Groups Report back and critique
Friday March 15- Media Literacy Day
Monday March 18- Group Work
Tuesday March 19- Group Work
Wednesday March 20- Group Work
Thursday March 21- Rough Draft Peer critique
Friday March 22- Media Literacy Day
Monday April 1- transition back
Tuesday April 2- editing
Wednesday April 3- Draft Due for Client critique
Thursday April 4- editing
Friday Apirl 5- Media Literacy Day
Monday April 8- editing
Tuesday April 9- editing
Wednesday April 10- Final Draft Due to the server by end of period
Thursday April 11- Screen projects in the DMT- what we learned
Rubric-
Production work in studio— participation 100 points
Rough Cut teacher critique- 25 points
Rough Draft peer critique- 25 points
Final edit due on time-- 100 points
TOTAL PROJECT 250 Points