New Media social campaign project
Our New Media story
Assignment: Create a creative appeal telling the story of LFHS New Media. You can use a comedic or serious approach as an individual or a group. We need to capture the great things happening in our class community for everyone else to experience.
Due: At least 5 videos between 30-60 seconds that tells a story that connects with your peers.
Goal: To learn how to create a compelling, quick and targeted message for your peers for Instagram and Facebook. To share our unique story with your
friends, parents and others in the community. People have a variety of ideas of what we do, but we need to help clarify and promote the great work happening every day.
Wednesday/Thursday January 24/25- Introduce the project and begin the ideation/selection process.
Wednesday night at 6pm- Scout Experience- great way to launch the project, connect with incoming 8th graders and shoot video of the event
Friday January 26- Charlie Alves launches Love-a-Bulls editing contest
Monday January 29- Thursday February 1st- Watch and critique The Circle, by alum Dave Eggers
Friday February 2nd- Pitch Proposal Day
Monday February 5- Critique Super Bowl Commericals
Tuesday February 6- Begin working on pre-production for the project: further ideation into a Content Calendar
Wednesday/Thursday February 7/8- PreProduction work day
Friday February 9- Finalizing Pre-Production
Monday/Tuesday February 12/13- Work Days preparing for Rough Cut critique during block days
Wednesday/Thursday February 14/15- Editing day/Rough Cut check in with Mr. Douglass
--Presidents Day weekend--
Tuesday February 20- work day
Wednesday/Thursday February 21/22- Rough Draft Peer Critique
Friday February 23- final work days
Monday February 26- final work days
Tuesday February 27- FINAL project due to the server by 10pm
Wednesday/Thursday February 28/March 1- Final class critique
Rubric-
Pre-Production (Pitch-Proposal, ideation and Content Calendar) 100 points
Production (shooting and editing through the draft process) 100 points
Post-Production (final video based off the expectations) 100 points