Final 1st Sem: Commercial

Assignment: Create a creative appeal on behalf of a product, local business or something you make up. You can use a comedic or serious approach.

Due: 30 second to 1 minute video that tells a story that connects with our local audience.

Goal: To learn how to create a compelling, quick and targeted message for your specific, local audience. To experiment with New Media mediums which can provide targeted impact with compelling messages. Have fun with Final Cut Pro for a final project.

Monday April 30- shoot the boat races as a class

Tuesday May 1- Introduce how to Topic/Pitch/Propose and then work on TPP

Wednesday/Thursday May 2/3- deliver Topic/Pitch/Proposal in class to the camera and continue to develop ideas

Friday May 4- Revise TPP, created Production Schedule

Monday May 7- Shot Sheet below

Shot Sheet Example- SHOOT 3 TIMES AS MUCH

Wednesday May 8- May 18 Shooting video

Wednesday-Thursday May 16-17 Rough Cut Critique- 50% in the timeline

Friday May 18- Media Literacy Day

Monday May 21- Post Production editing

Tuesday May 22- editing

Wednesday/Thursday May 23-24 Rough Draft Peer Critique- 90% completed

Friday May 25- Media Literacy Day

Tuesday May 29- FINAL DRAFT DUE AT 9pm

Wednesday/Thursday May 30-31- Watch and critique final projects

Friday June 1- Finalize feedback and upload to lfhsnewmedia.com

Saturday June 2- Best of New Media 7pm at Gorton

Monday June 4- Final uploading

Finals- work on Digital Portfolio video reflection- deadline end of your class period

Rubric-

Pitch-Proposal fully developed and updated 50 points

Production Schedule- updated 50 points

Shot Sheet- fully developed 50 points

Production shooting 50 points

Rough Cut Critique deadline- 50% in the timeline 50 points

Rough Draft Peer Critique- 90% and feedback for 5 others 50 points

Final Project Deadline- 100 points