Final Commercial Project Fall 2016

Assignment: Create a creative appeal on behalf of a product, local business or something you make up. You can use a comedic or serious approach.

Due: 30 second to 1 minute video that tells a story that connects with our local audience.

Goal: To learn how to create a compelling, quick and targeted message for your specific, local audience.

To experiment with New Media mediums which can provide targeted impact with compelling messages. Have fun with Final Cut Pro for a final project.

Monday November 21- Introduce how to Topic/Pitch/Propose and then Critique 5 videos from the CTEC Music Video Entries in Google Sites then work on TPP

Tuesday November 22- watch through more examples and work on TPP

Monday November 28- finalize TPP in class

Tuesday November 29- deliver Topic/Pitch/Proposal in class to the camera and continue to develop ideas

Wednesday-Thursday November 30-December 1- Revise TPP, bring music into FCP- cut it down

Friday December 2- Create Production Schedule

Monday December 5- Create Shot Sheet below based off cut down music

Shot Sheet Example- SHOOT 3 TIMES AS MUCH

Tuesday December 6- Tuesday December 13- Shooting video

Wednesday-Thursday December 7-8 Rough Cut Critique- 50% in the timeline

Wednesday-Thursday December 24-15- Rough Draft Peer Critique- 90% completed

Friday December 16- Media Literacy Day

Tuesday January 3- editing

Wednesday-Thursday January 4-5- Rough Draft Peer Critique- 90%

Friday January 6- FINAL DRAFT DUE AT 8pm

Monday and Finals day- Watch and critique final projects/complete Digital Portfolio

Rubric-

Pitch-Proposal fully developed and updated 50 points

Production Schedule- updated 50 points

Shot Sheet- fully developed 50 points

Production shooting 50 points

Rough Cut Critique deadline- 50% in the timeline 50 points

Rough Draft Peer Critique- 90% and feedback for 5 others 50 points

Final Project Deadline- 100 points