Commercial Project Spring 2015

Assignment: Create a creative appeal on behalf of a product, local business or something you make up. You can use a comedic or serious approach.

Due: 30 second to 1 minute video that tells a story that connects with our local audience.

Goal: To learn how to create a compelling, quick and targeted message for your specific, local audience. To experiment with New Media mediums which can provide targeted impact with compelling messages. Have fun with Final Cut Pro for a final project.

Monday April 20- Introduce the project, hear from the TAs about their experiences

Tuesday April 21- Introduce how to Topic/Pitch/Propose and then Critique 5 videos from the CTEC Music Video Entries in Google Sites then work on TPP

Wednesday April 22- watch through more examples and work on TPP

Thursday April 23- deliver Topic/Pitch/Proposal in class to the camera and continue to develop ideas

Friday April 24- Revise TPP, bring music into FCP- cut it down

Monday April 27- shoot the boat races as a class

Tuesday April 28- Create Production Schedule

and then Shot Sheet below

Shot Sheet Example- SHOOT 3 TIMES AS MUCH

Wednesday April 29- May 12 Shooting video

Wednesday-Thursday May 13-14 Rough Cut Critique- 30% in the timeline

Monday May 18- Post Production editing

Tuesday May 19- editing

Wednesday May 20- editing

Thursday May 21- Rough Cut Critique- 60% completed

Friday May 22- Media Literacy Day

Tuesday May 26- editing

Wednesday May 27- FINAL DRAFT DUE AT THE END OF THE DAY

Thursday May 28- Watch and critique final projects in the DMT

Friday May 29- Final upload

Monday June 1- work on Digital Portfolio- deadline Friday 3pm

Rubric-

Pitch-Proposal fully developed and updated 50 points

Production Schedule- updated 50 points

Shot Sheet- fully developed 50 points

Production shooting 50 points

Rough Cut Critique deadline- 50% in the timeline 50 points

Rough Draft Peer Critique- 90% and feedback for 5 others 50 points

Final Project Deadline- 100 points