Assignment: Create a creative appeal on behalf of a product, local business or something you make up. You can use a comedic or serious approach.
Due: 30 second to 1 minute video that tells a story that connects with our local audience.
Goal: To learn how to create a compelling, quick and targeted message for your specific, local audience. To experiment with New Media mediums which can provide targeted impact with compelling messages. Have fun with Final Cut Pro for a final project.
Monday April 20- Introduce the project, hear from the TAs about their experiences
Tuesday April 21- Introduce how to Topic/Pitch/Propose and then Critique 5 videos from the CTEC Music Video Entries in Google Sites then work on TPP
Wednesday April 22- watch through more examples and work on TPP
Thursday April 23- deliver Topic/Pitch/Proposal in class to the camera and continue to develop ideas
Friday April 24- Revise TPP, bring music into FCP- cut it down
Monday April 27- shoot the boat races as a class
Tuesday April 28- Create Production Schedule
and then Shot Sheet below
Shot Sheet Example- SHOOT 3 TIMES AS MUCH
Wednesday April 29- May 12 Shooting video
Wednesday-Thursday May 13-14 Rough Cut Critique- 30% in the timeline
Monday May 18- Post Production editing
Tuesday May 19- editing
Wednesday May 20- editing
Thursday May 21- Rough Cut Critique- 60% completed
Friday May 22- Media Literacy Day
Tuesday May 26- editing
Wednesday May 27- FINAL DRAFT DUE AT THE END OF THE DAY
Thursday May 28- Watch and critique final projects in the DMT
Friday May 29- Final upload
Monday June 1- work on Digital Portfolio- deadline Friday 3pm
Rubric-
Pitch-Proposal fully developed and updated 50 points
Production Schedule- updated 50 points
Shot Sheet- fully developed 50 points
Production shooting 50 points
Rough Cut Critique deadline- 50% in the timeline 50 points
Rough Draft Peer Critique- 90% and feedback for 5 others 50 points
Final Project Deadline- 100 points